4 min
For creators
Before you film another YouTube video, check what viewers asked
A popular topic is not yet a useful video brief. The comments can reveal the more specific question viewers want explored.
Watch and readThe work behind the videos
Watch the story.
Watch the story.
Read the evidence.
Each investigation starts with a question and a real YouTube comment report. Watch the video, then open the report and inspect the conversation for yourself.
Research videos
04 investigations
4 min
5 min
For shoppers
What riders are saying about the Yamaha Ténéré 700
Before deciding on a bike, look beyond one review and read the questions, praise and complaints across the rider conversation.
Watch and read
7 min
For brands
The Hilux questions sitting beneath YouTube reviews
A review is only part of the story. The questions beneath many reviews show what people still want to know about a product.
Watch and read
6 min
For curious shoppers
Which pancake video did its viewers rate highest?
Five popular pancake videos, compared through what their own viewers praised and corrected rather than view counts alone.
Watch and read