What people really say about your brand | Who Says So
Who Says So .app
They said what exactly?

Do they love your brand, hate it or find it just plain boring?

No human can read, let alone make sense of, the thousands of comments about your brand on YouTube.

Unless you have a way to read and sort all of them into the right category, you’re guessing about how people really feel about you.

We’ll help you uncover the truth and show you exactly what people are saying about your brand.

Who says what?
Developed with YouTube
Don’t let a noisy minority speak for your brand

Reputation is everything. Find out exactly what’s being said about your brand, right now.

This is the easiest way to learn what people on YouTube really think of your brand.

01

Discover the truth

How many raving fans do you really have, and can you prove it? Who’s defending your brand in the comments and who’s hating on it?

We’ll read and classify every comment. You’ll know exactly who’s saying what and whether people are as passionate about your brand as you think they are.

praise768
complaint335
02

Make more money

More sales means more money, and those new sales will come from a message that answers the questions your buyers are already asking in the comments, and nobody is answering.

Put these answers in your videos, on your site and in your ads and watch your sales improve.

question756
tip219
03

Beat your competition

Right now there’s a conversation going on about your brand and your competitors, and you’re not in the room. Thousands of prospects are sharing what they love, what they can’t stand and what would make them switch.

Run the report, find the gaps and build a plan to secure more market share.

positive491
negative191
ALERT: A customer just explained, in public, why they’re leaving you. Did you know about it? You do now.
You’ll never miss a customer comment again

Set a comment alert on your brand and your competitors, and reply before anyone else.

Uncover the complaints, the questions and the praise. You set the rules for each one. It watches, you reply.

This is the actual screen. Every tab and comment is real.

Haus Labs

Alerts active while this page is open.

10Videos
5,363,113Views
4,519Comments
Choose a category and tell us what to look for. You can enter different instructions in each category. Use Any type if the comment’s category doesn’t matter.
What should the comments be about?
i

Write what you want to find for the tab you have selected. Leave a tab blank to keep that alert off. Changes apply to new comments with all earlier results staying in your list.

Write naturally in a sentence, a paragraph or a list. You don’t need to put each thing on a separate line or answer every bullet point in our example placeholder text.

mature skin, dry skin, coverage
Save settingsPause alertsCheck nowEdit videos

Comments needing attention

To reply to a comment, click Open on YouTube and scroll down to the comments. The comment will be at the very top, labelled “Highlighted comment”.

Developed with YouTube
@spaghettispoon
Open on YouTube
Video Title: 4 of the MOST Popular Foundations, My FULL Breakdown! · 16/09/2026
Category: OtherSentiment: Negative

Well I guess I won’t be buying luminous silk anymore :(( Annoyed because I went to Sephora over the weekend and they talked me out of the foundation I had in my hand and recommended me double wear..come to find out it’s been reformulated. Now it makes sense why it was on sale. Let me tell you, it is awful. I tried DW years ago and it was great. This new one is somehow heavy as hell with not so great coverage. Like if you’re gonna be cakey the least you could do it cover.. Interested in that Mario one. We’ll see if they have my shade tmrw 🤞

Draft replyMark reviewed
A report you’ll actually want to use

Every comment and every count, in a file you can interrogate.

Our report answers the questions every brand asks, but the questions that really matter are yours. That’s why we hand you the complete file: you drop it into your favourite AI and ask it what you need to know.

  • Which complaints mention the price?
  • What did people ask that nobody answered?
  • Which rivals do people bring up?

Bridge the gap between data and actionable market intelligence. A report tells you what people said. The file lets you keep asking until you know what it means for you: follow one topic, check one figure, pull every comment behind it.

Works with any paid AI assistant that accepts a file. Nothing is uploaded to us.

In your report Download the full report Copy the prompt
One file MD
Yamaha Ténéré 700.md
Every count and classification An excerpt of every comment, with its link
You ask Which complaints mention the price?
It answers

38 comments in the complaint set mention the price. Several compare what the same bike costs in the UK, Norway and the US.

“man i wish I had 20 grand lmao”
complaint 8.8% Open the comment ↗
Download it once. Ask it as often as you like. Get your report now
Three ways to search

Search by keyword, a single video, or any set of videos you choose.

Your reports are always private: we don’t log your searches, nor do we keep anything about you on our server. Nobody can see your reports unless you give them the link.

Keyword search

Andrew Huberman

Positive56%1,344Negative19%448Neutral22%526
of 2,387 comments about it
videos326
comments read9,846
run8 Sep 2026
Open the report ↗
Single video

Insta Luna Pro

Positive93%479Negative2%9Neutral5%28
of 517 comments about it
video1
comments read558
run11 Sep 2026
Open the report ↗
Multiple videos

Yamaha Ténéré 700

Positive43%491Negative17%191Neutral40%455
of 1,142 comments about it
videos10
comments read3,790
run11 Sep 2026
Open the report ↗
Developed with YouTube
Compare reports

Select two or three reports in your dashboard and we compile them into one specialised file. A comparison holds thousands of variables, far too many to squeeze into a single report, so you download the file, drop it into your own AI and interrogate it until you have every answer you need.

Every report is built the same way Research, not a poll
Pay per report or bring your own AI key for unlimited access

Buy a single report, or run as many as you need for one monthly price.

Set alerts on the videos you choose, and know the moment a comment is worth answering.

The price is set by how many comments the report reads. You see it before you pay, and pay only when the report is built.

Each report also comes as a downloadable file you can ask anything$29 p/m
Find the questions your audience asked that no video answered$29 a month
See what could make a competitor’s customer switch
Hear the criticism that never reaches your inbox
Set alerts on any videos you choose
A reply drafted for every comment worth answering
Run as many reports as you like, at any size
Bring your own OpenAI key and run on GPT‑5.1
No contracts, cancel whenever you like
  1. 1Sign up with your Gmail
  2. 2Subscribe for $29 p/m
  3. 3Enter your two API keys
  4. 4Set your alerts and search
Straight answers for brands

The questions brand managers ask us.

Can I reply from my own channel, or does it post as you?

Yours, always. Who Says So never posts anything. When a comment is worth answering it shows you the comment, drafts a reply in your voice, and gives you a link straight to it on YouTube. You read the draft, change what you like, and post it yourself, as your channel. Nothing goes out that you did not press.

Which videos does it watch?

The ones you choose. Paste in the reviews of your product, the comparisons that put you against a rival, the videos your competitors upload, and every new comment under them is read and checked against the things you told us matter. The conversations about your brand are happening under other people’s videos, and that is where it listens.

Can my agency run this for several brands?

Yes, and without a per-brand fee. Because the reading runs on your own OpenAI key, there is nothing for us to meter and nothing to cap: one account, as many watch lists as you have brands, each with its own videos and its own instructions, and unlimited reports across all of them. You pay $29 a month for the tool and OpenAI for what you use, and the second brand costs you nothing more from us than the first.

What does unlimited reports really mean?

Run as many reports as you like, on as many videos or topics as you like, whether a video has one comment or a million. Everything runs on your own OpenAI key, so there is nothing for us to meter and no reason to cap you. The month is $29 for the tool, and that is the whole bill from us, whether you run one report or forty.