What are people saying about your brand? | Who Says So
Who Says So .app
Every comment classified

What are people saying about your brand and keywords?

Nobody can read thousands of comments in YouTube, so brand managers, creators and buyers doing their research never really know what people said about a topic.

We read every single comment, classify it, and show you the percentages. Brands see what needs attention, creators see what to make more of, and buyers see what other users really think.

Find out now
Developed with YouTube
There’s a gold mine of new prospects, hiding in plain sight

Thousands of people want to buy from you, but they’re still asking questions. Why haven’t you answered them yet?

The complaints you never hear, the questions nobody answered, the reasons people chose something else. It is all in the comments, and now it is classified for you.

01

Brands

Discover exactly what viewers praised, what they complained about, and what they said about your products, services and brand.

More for brands →
praise2,089
complaint2,593
02

Creators

The questions your audience asked that no video answered, and how many people asked each one. See the gaps your next video can fill.

More for creators →
question4,147
tip1,359
03

Shoppers

What people who actually own it said. Praise, complaints, comments and more, all helping you to make better and more informed buying decisions.

More for shoppers →
positive2,958
negative1,524
ALERT: A prospect just asked a question about your brand. Did you know about it? You do now.
You’ll never miss an opportunity again

Set a comment alert on every video that matters to you, and be the first to reply.

Uncover the questions, complaints, praise and more. You set the rules for each one. It watches, you reply.

This is the actual screen. Every tab and comment is real.

iPhone 18 Pro

Alerts active while this page is open.

10Videos
75,115,290Views
100,095Comments
Choose a category and tell us what to look for. You can enter different instructions in each category. Use Any type if the comment’s category doesn’t matter.
What should the comments be about?
i

Write what you want to find for the tab you have selected. Leave a tab blank to keep that alert off. Changes apply to new comments with all earlier results staying in your list.

Write naturally in a sentence, a paragraph or a list. You don’t need to put each thing on a separate line or answer every bullet point in our example placeholder text.

Anything you want flagged, whatever category it falls in.
Save settingsPause alertsCheck nowEdit videos

Comments needing attention

To reply to a comment, click Open on YouTube and scroll down to the comments. The comment will be at the very top, labelled “Highlighted comment”.

Developed with YouTube
@jamalwillabus3470
Open on YouTube
Video Title: iPhone 18 Pro Review: All About that Chip · 20/09/2026
Category: ComplaintsSentiment: Positive

I’ll actually be upgrading to this phone from the 13 pro max. So I believe the investment will be worth it ! I’ll be getting it after the holidays tho, cause the prices are insane

Draft replyMark reviewed
A report you’ll actually want to use

Every comment and every count, in a file you can interrogate.

Our report answers the questions everyone asks, but the questions that really matter are yours. That’s why we hand you the complete file: you drop it into your favourite AI and ask it what you need to know.

  • Which complaints mention the price?
  • What were the people who asked about battery life told?
  • Which questions came up on every video and got no reply?

Bridge the gap between data and actionable market intelligence. A report tells you what people said. The file lets you keep asking until you know what it means for you: follow one topic, check one figure, pull every comment behind it.

Works with any paid AI assistant that accepts a file. Nothing is uploaded to us.

In your report Download the full report Copy the prompt
One file MD
best air fryer.md
Every count and classification An excerpt of every comment, with its link
You ask Which complaints mention the price?
It answers

412 comments in the complaint set mention the price. Most of them compare it with a cheaper option the commenter already owns.

“the price went up again”
complaint 11.1% Open the comment ↗
Download it once. Ask it as often as you like. Get your report now
Three ways to search

Search by keyword, a single video, or any set of videos you choose.

Your reports are always private: we don’t log your searches, nor do we keep anything about you on our server. Nobody can see your reports unless you give them the link.

Keyword search

Best Air Fryer

Positive32%2,958Negative16%1,524Neutral51%4,698
of 9,245 comments about it
videos151
comments read20,416
run4 Sep 2026
Open the report ↗
Single video

The 5 Worst Mass Extinctions

Positive8%266Negative18%606Neutral70%2,316
of 3,322 comments about it
video1
comments read5,280
run12 Sep 2026
Open the report ↗
Multiple videos

Yamaha Ténéré 700

Positive43%491Negative17%191Neutral40%455
of 1,142 comments about it
videos10
comments read3,790
run11 Sep 2026
Open the report ↗
Developed with YouTube
Compare reports

Select two or three reports in your dashboard and we compile them into one specialised file. A comparison holds thousands of variables, far too many to squeeze into a single report, so you download the file, drop it into your own AI and interrogate it until you have every answer you need.

Every report is built the same way Research, not a poll
Pay per report or subscribe with your AI account

Buy a single report, or run as many as you need for one monthly price.

Set alerts on the videos you choose, and know the moment a comment is worth answering.

The price is set by how many comments the report reads. You see it before you pay, and pay only when the report is built.

Each report also comes as a downloadable file you can ask anything$29 p/m
Find the questions your audience asked that no video answered$29 a month
See what could make a competitor’s customer switch
Hear the criticism that never reaches your inbox
Set alerts on any videos you choose
A reply drafted for every comment worth answering
Run as many reports as you like, at any size
Connect ChatGPT or Claude Pro, or use an API key
No contracts, cancel whenever you like
  1. 1Get set up with
    your Google account
  2. 2Subscribe for just
    $29 per month
  3. 3Connect ChatGPT
    or Claude Pro
  4. 4Add your YouTube
    API Key (free)

We guide you through each step. Prefer an API key? You can use an OpenAI or Claude API key instead.

Straight answers

The questions everyone asks us.

Why do I need my own YouTube API key?

YouTube gives you all the data you need for free through its official API. It gives you exactly what YouTube holds, nothing is sampled and nothing is guessed. That’s the exact data you need for a report and it’s what we read. Your API key stays in your browser and talks to YouTube directly; it never passes through us, and we never see it.

It takes about five minutes to set up, once, and we walk you through every click. If you’re not sure how to do it we even have an automated AI way to assist you. There is simply no better way to get the exact data straight from YouTube.

Why do I need a Google account to sign up?

We use Google to sign you in. You also need a Google account to create the YouTube API key that lets Who Says So find videos and read their comments.

You don’t need a Gmail address. You can use a Google account linked to your existing email. If you don’t have one, you can create a free Google account.

How do I get started?

First, create your Who Says So account with Google.

Want unlimited reports and comment alerts? Subscribe for $29 a month, connect ChatGPT or Claude Pro, then add your YouTube API key.

Want a single report? Add your YouTube API key, choose videos or keywords, then pay for that report. No subscription needed.

We guide you through each step.

Do I need an AI API key?

No. With a Who Says So subscription, you can use your existing ChatGPT or Claude Pro account to process reports and comment alerts.

Or use our AI and pay for reports individually, without a subscription.

You can also use an OpenAI or Claude API key. This keeps your Who Says So AI usage separate from your regular AI account. You pay separately for that usage, which may reduce your costs depending on how much you use.

Is this allowed by YouTube?

Yes. Who Says So runs on the official YouTube Data API and has passed YouTube’s API compliance review. Every report is built the way YouTube’s policies require, carries the Developed with YouTube mark under YouTube’s branding guidelines, and links every excerpt back to the comment it came from on YouTube. We report what people said; we don’t scrape, store or resell YouTube’s data.

How does the classification work, and can I trust it?

Every comment is read once and put in one of eight kinds: praise, complaint, question, tip, correction, memory, hate or other, and given a lean: positive, negative or neutral. Every percentage on the report carries the count behind it, and every count opens the comments it was made from, so you never take a figure on faith. If a video had its comments switched off, or anything couldn’t be read, the report says so on its face rather than pretending.